Brand Story Popup
What are Brand Story Popups?
Brand Story Popups are a new type of email capture pop-up designed to help you grow your subscriber list while building a stronger emotional connection with shoppers. Instead of displaying a box for the visitor to enter their email right away, our pop-up lets you share your brand story through short, engaging steps before offering a reward for sharing their email address.
When a potential customer understands why you’re passionate about your business they are more likely to trust your store and want to earn the reward. Traditional “sign up now for 10% off” popups have a 3% opt-in rate, while brand story email capture popups have a 10-15% opt-in rate.
After visitors view your story and submit their email, they’ll receive a one-time-use discount code that is automatically applied to their cart — making it easier (and faster) for them to complete a purchase.
Why use them?
- Increase subscribers up to 4x faster compared to traditional popups
- Build trust and connection by sharing your brand’s journey and values
- Encourage immediate purchases through automatic, single-use discounts
This setup helps reduce coupon abuse — since each shopper gets a unique discount code that can only be used once.
How it works
- Set your reward – Choose the discount percentage and then customize the reward label (e.g., “Get 12% OFF” or “Enjoy 12% Discount”).
- Tell your story – By default, you’ll start with 2 story steps. Keep in mind, you’ll always have 3 fixed slides (intro, email input, and discount confirmation) counted toward your total. You can add up to 5 story slides, though we recommend 3 for the best engagement 😉
- Organize the flow – Drag and drop slides to adjust their order anytime.
- Preview or disable – Use Preview to see how your popup looks, or Turn off to deactivate it when needed.
Need help?
If you have questions or need assistance setting up your Brand Story Popup, our team is happy to help!
Reach out anytime at support@salespop.com.