Brand Story Popup Analytics

The Analytics section helps you track engagement and performance metrics for your Brand Story Popup. These insights show how visitors interact with your story and how effectively it contributes to sign-ups and sales.

You can track three key metrics:

• Conversions — The total number of visitors who completed a purchase after interacting with your popup.
• Email Captures — This metric shows the percentage of visitors who submitted their email through your Brand Story Popup. It’s calculated as:

• Completion Rate — The percentage of total visitors who completed all steps of your Brand Story experience.

These metrics are based on unique visitors, including those who saw the popup but didn’t engage. This helps you understand the popup’s overall impact on conversions and email growth.